RETAIL + BRANDING
The slang for “sprung” means obsessed, or in love.
This is how people feel when they wear their sustainable clothes that are inspired by one-off vintage items. Palm Sprung is a vintage clothing store unlike any other. Based in Palm Springs, they take high-end, unique garments and “reproduce” them in eco-friendly and affordable ways, using material that’s recycled from pre-loved clothes.
This union of “old and new” is evident in their branding design: muted colours, simplicity and a moon that represents timelessness.